Current event II

The second current event that I chose about the responsibility that women are taking for their imagery

Dove Reveals 70% Of Women Globally Do Not Feel Represented By Everyday Images - And 67% Of Women Are Calling For Brands To Step Up And Start Taking Responsibility For The Imagery They Use

NEW YORK, March 27, 2019, /PRNewswire/ — Today, Dove announces Project # ShowUs together with its partners Getty Images and Girl-gaze; its largest and most ambitious initiative to date. Project # ShowUs is the largest stock photo library in the world with over 5,000 images created by women and non-binary individuals to shatter beauty stereotypes and now available for viewing, Advertising while using media and entertainment industries in their next project or campaign What is the aspiration? Starting to come together and putting a stop to the narrow definition of beauty consistently represented globally, setting a new standard for original, diverse and inclusive female representation worldwide. 70% of Women still say they don't feel represented in the pictures they see every day. Many of us know the mantra "You can't be what you can't see," although Dove, Getty Images and Girl-gaze have worked for decades to liberate Ladies from restricting stereotypical views, many images proceed to impose unrealistic beauty standards that offer a narrow portrait of who women are, what they should actually look like and what they could do Daily, these constraints, stipulations and gender roles influence women's lives.

• Press.gettyimages.com. (2019, March 27). Dove Reveals 70% Of Women Globally Do Not Feel Represented By Everyday Images - And 67% Of Women Are Calling For Brands To Step Up And Start Taking Responsibility For The Imagery They Use. Retrieved from https://www.prnewswire.com/news-releases/dove-reveals-70-of-women-globally-do-not-feel-represented-by-everyday-images--and-67-of-women-are-calling-for-brands-to-step-up-and-start-taking-responsibility-for-the-imagery-they-use-300819210.html

Sarraj Nabiha